Daishin Securities Headquarters Proposal
Daishin Securities Headquarters Proposal / H Architecture
The Daishin Securities’ new headquarters proposal by H Architecture, with Haeahn Architecture, translates the security of a finance corporation into an image of solidity and steadfastness. Designed to be built in the CBD of Seoul, the 50,822m2 headquarters strives to be distinguished yet sensitive to the historic neighborhood of Downtown Seoul. More images and architects’ description after the break.
The design is a prominent yet discreet tower for one of Korea’s largest investment companies while representing a burgeoning financial district populated by some of Seoul’s newest and most modern buildings. The building was conceived as a monumental rock, a fortress and symbol of security. Maintaining simple lines and massing, the facade is articulated and divided to reflect the small scale of the historic context of Myeongdong, one of the most active shopping and entertainment districts of Seoul.
Also affecting the design scale is the Myeongdong Cathedral, which is directly southwest of the DSS site. In a way to respect this significant cultural landmark, lines of the DSS Headquarters divide the facade into a more intimate scale. An open public park lies to the south of the site, which H has designed to reflect the old roads of Myeongdong and the paths of pedestrian movement. This outdoor space extends into the lobby of the DSS Headquarters, allowing for a view toward Myeongdong as well as providing a means for sunlight to penetrate the sub-levels of the building.
The lobby area is an important exchange zone, incorporating basement levels for restaurants and stores, and further connecting to a larger network of underground markets in Myeongdong. The southernmost edge of the building integrates an escalator for direct access to the sub-levels, and the glass floor that transmits daylight to illuminate these below spaces without losing the area needed for the main level lobby. This edge, facing the public plaza, also blends the outdoors into the indoors, creating an infinite lobby space.
The top floor of DSS is a restaurant that allows 360-degree views of landmarks of Seoul including Nam Mountain. The soaring 30-foot ceiling of the restaurant, echoing the inverse volume of the mountain, is composed of undulating pixels and becomes a unique surface that is visible from the streets below.
Architect: H Architecture
Location: Seoul, South Korea
Associate Architect: Haeahn Architecture
Site Area: 2,959m2
GFA: 50,822m2
Number of Floors: 24 above ground + 7 basement levels
- Courtesy of H Architecture
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Courtesy of H Architecture
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Courtesy of H Architecture
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plaza view 01
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plaza view 02
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lobby
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underground facilities
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restaurant level
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rooftop restaurant
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rooftop
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facade
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model 01
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model 02
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model 03
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site plan
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office plan diagrams
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program section diagram
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facade system diagram
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rooftop view diagram
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concept diagram 01
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concept diagram 02